Marketing Managers
O*NET-SOC 11-2021.00 · interest code ECI
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
How this work is wired
O*NET rates every occupation 1-7 on six interest dimensions. This one leans Enterprising — persuading, leading, selling, starting and running things — then Conventional and Investigative.
Preparation typically needed
Job Zone 4 — considerable preparation — usually a four-year degree plus experience.