Market Research Analysts and Marketing Specialists
O*NET-SOC 13-1161.00 · interest code ECI
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
How this work is wired
O*NET rates every occupation 1-7 on six interest dimensions. This one leans Enterprising — persuading, leading, selling, starting and running things — then Conventional and Investigative.
Preparation typically needed
Job Zone 4 — considerable preparation — usually a four-year degree plus experience.