Search Marketing Strategists
O*NET-SOC 13-1161.01 · interest code ECI
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
How this work is wired
O*NET rates every occupation 1-7 on six interest dimensions. This one leans Enterprising — persuading, leading, selling, starting and running things — then Conventional and Investigative.
Preparation typically needed
Job Zone 4 — considerable preparation — usually a four-year degree plus experience.